Danielle Louise Coaching
Life coach and meditation instructor
Dani came to me feeling disconnected from her website – it didn’t feel like it truly reflected the energy and passion she pours into her work.
As a coach helping women embrace self-love, clarity and balance, Dani’s goal was simple: for her website to feel as nurturing and empowering as the support she offers.
Service
– Squarespace Support Day
The challenge
Dani’s website wasn’t capturing the essence of her vibrant and supportive approach to coaching. She needed a space that:
Reflected her unique voice and the heart of her work.
Made it easy for visitors to understand her services.
Encouraged potential clients to book clarity calls.
Invited deeper engagement through her Facebook group and Self-Love Club email newsletter, helping women to connect with her before booking a service.
Dani’s homepage before our work together (hover over to view whole webpage).
The solution
Together, we worked to bring Dani’s passion and purpose to life through a website that felt like an extension of her, welcoming visitors into her world of self-love.
After our work together, Dani’s homepage and service offerings page were completely reworked to reflect her energy, passion and commitment to empowering women. The site now feels authentic and aligned with her values, making it easy for her to confidently share her services.
Dani is excited to send visitors to a website that truly represents her and her work, helping her connect with her audience in a meaningful way.
Dani’s homepage after our work together (hover over to view whole webpage).
A closer look
Here’s a deeper dive into a few of the changes we made during our day together.
Before >
< After
Header area
We added an announcement bar to highlight Dani’s Facebook group, making it easy for visitors to connect with her community from the moment they landed on the site.
The hero section needed a refresh to truly capture Dani’s warmth and energy. The old text-on-white layout felt flat, so we brought in a welcoming photo of Dani, making direct eye contact. We refined the messaging to be clear and inviting, with a call to action that encourages visitors to book a free clarity call.
Together, we created a stronger header that gives website visitors a warm, welcoming experience – like a virtual hug.
< After
Before >
Service offerings visual enhancement
We introduced nature-inspired textures – crystals, leaves and stone – to add depth and visual interest to Dani’s offerings. These textures were direct inspiration from objects she displayed at a recent retreat, connecting her brand with the real-world experiences she creates.
The textures were added as window shapes, mirroring the open window in her logo, reinforces her brand identity and creates a cohesive aesthetic as visitors scroll down the page.
Both of these add visual interest without overwhelming the design.
The service section was revamped with clickable buttons, making it easy for visitors to explore Dani’s different personalised coaching and meditation services.
We also highlighted her corporate packages and speaking engagements.
Marketing & promotion
We added two sections to promote Dani’s email newsletter and Facebook group.
For the ‘Self-love Club’ newsletter, we included a fun shot of Dani in her branded pink sweatshirt – adding a personal touch.
For the Facebook group, a cheerful screenshot of Dani giving advice and support to women really brings her warmth to life.
Plus, with Squarespace’s ‘saved sections’, Dani can easily pop these blocks into other pages whenever she needs them. It’s all about making her website even more connected to her community!
“Ali has blown me away with the work she’s done. I feel like she has breathed so much life, joy, and love into my website. Her attention to the little details has been incredible and far exceeded what I thought she would be able to do. It’s a true testament to her passion and commitment to her work and her clients.
She has this amazing ability to really focus in on what matters; she took my mission, my rituals, my services, and made them shine! Taking everything she knew about me, my passion, my why, and what I’m wanting to share with women, and weaved it beautifully into my web pages. I felt so disconnected from my website before, it wasn’t something I really wanted to share or work on. And now I feel excited, and proud to share it. Because it truly feels like me.”
– Dani, Danielle Louise Coaching
Conclusion
This project was all about helping Dani reconnect with her website, making it a true reflection of her passion, mission and unique approach. By focusing on what truly mattered to her and her clients, we created a site that not only feels aligned with her values but also empowers her to confidently show up.
For me, it’s always about helping my clients feel great about their website so they can show up fully for their business and their clients, creating a space and business where they can truly flourish.
Ready to give your Squarespace website a refresh that truly reflects your business?